The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as _______?
Correct answer: C. brand resonance
- A. brand emotions
- B. brand conversation
- C. brand resonance
- D. brand judgments
Explanation
Brand resonance is the highest level of the customer-based brand equity pyramid, marked by a strong relationship in which customers feel closely connected or 'in sync' with the brand. Emotions and judgments are lower-level responses.
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