The criteria for choosing the brand elements are classified as __________?
Correct answer: D. all of the above
- A. memorable
- B. meaningful
- C. likeable
- D. all of the above
Explanation
Effective brand elements should be memorable, meaningful, and likeable, among other criteria such as being adaptable and protectable. Therefore, all three listed qualities are relevant.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The esteem and knowledge together can create _________?
The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
The brand which is result of extension in brand or sub-brand is classified as __________?
The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as _______?
In designing the brand portfolio, the focus is always on _________?