The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
Correct answer: A. potential extensions
- A. potential extensions
- B. lifetime extensions
- C. bait extensions
- D. visual extensions
Explanation
Potential extensions refer to assessing how effectively existing brand equity can support or be leveraged for a new product. The other options are not standard categories for using an established brand in a new product area.
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