The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
Correct answer: B. customer based brand equity
- A. marketer's brand equity
- B. customer based brand equity
- C. knowledge based equity
- D. effective brand equity
Explanation
Customer-based brand equity is the differential effect that brand knowledge has on a consumer's response to the marketing of that brand. It focuses on the customer's mind, rather than on the marketer's internal valuation.
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