In value stages, the shareholder value must consider ________?
Correct answer: D. market capitalization
- A. attachment
- B. product and trade
- C. price premiums
- D. market capitalization
Explanation
At the shareholder-value stage, the relevant outcome is the financial value created for owners, commonly reflected in market capitalization. Attachment and price premiums occur at earlier customer or market-response stages.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
The stage when customers think about a brand under consumption situation is classified as ___________?
In value stages, the brand performance must consider _________?
In BVA, the measurement of customer's awareness of brand is classified as ____________?
In value stages, the marketing program investment must consider __________?
The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?