In BVA, the measurement of customer's awareness of brand is classified as ____________?
Correct answer: A. knowledge
- A. knowledge
- B. perceived knowledge
- C. energized knowledge
- D. brand knowledge
Explanation
In the BrandAsset Valuator, knowledge represents customers’ awareness and familiarity with a brand after it has established differentiation, relevance, and esteem. The other knowledge terms are not standard BVA dimensions.
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