In value stages, the marketing program investment must consider __________?
Correct answer: B. product and trade
- A. attachment
- B. product and trade
- C. price premiums
- D. market capitalization
Explanation
The marketing-program investment stage considers the inputs used to build the brand, including the product and trade or distribution activities. Price premiums and market capitalization are later outcomes, not initial investments.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In BVA, the measurement of customer's awareness of brand is classified as ____________?
In value stages, the shareholder value must consider ________?
In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
The net present value of forecasted brand earnings is classified as __________?
The brands used by retailers or distributors to attract large number of customer's are classified as __________?