The branding strategy is also called ___________?
Correct answer: A. brand architecture
- A. brand architecture
- B. branding rate
- C. brand earnings
- D. brand responsiveness
Explanation
Brand architecture is the overall strategy for organizing a company's brands, sub-brands and product relationships. Terms such as branding rate and brand earnings do not describe this structural strategy.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The stages in the brand development according to successive quadrants are considered as ___________?
The brands used by retailers or distributors to attract large number of customer's are classified as __________?
The net present value of forecasted brand earnings is classified as __________?
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
The offering of all brands and the brand lines by a particular Company is considered as __________?