All Free Management Sciences MCQs with Answers

• A. legitimate player
• B. not legitimate player
• C. straddle player
• D. category point of difference

Explanation: A brand that cannot establish credible points of parity and points of difference in either relevant category is not accepted as a…

• A. announcing category benefits
• B. comparing to examples
• C. all of the above
• D. relying product description

Explanation: Category membership may be communicated by announcing category benefits, comparing the brand with recognised examples, or relying on a…

• A. comparative differentiation
• B. faster differentiation
• C. leverage differentiation
• D. services differentiation

Explanation: Services differentiation is created through superior service performance, such as faster delivery, innovative service processes, or a…

• A. category points of parity
• B. desirable points of parity
• C. feasible points of parity
• D. deliverable points of parity

Explanation: Category points of parity are the associations a brand must share with other members of its category to be seen as a legitimate option.

• A. segmenting
• B. positioning
• C. targeting
• D. extract target

Explanation: Positioning is the act of designing a firm's offering and image so it occupies a distinctive place in the customer's mind.

• A. potential branding
• B. explained branding
• C. narrative branding
• D. weak branding

Explanation: Narrative branding uses stories and deep metaphors linked to customers' memories, associations, and experiences.

• A. competitive points of parity
• B. comparative points of difference
• C. desirable points of parity
• D. category points of parity

Explanation: Category points of parity are the basic benefits or features customers expect from any credible offering in a product category.

• A. competitive frame of reference
• B. visual frame of reference
• C. positioned frame of reference
• D. extended frame of reference

Explanation: A competitive frame of reference identifies the brands or products against which a brand competes and guides competitive analysis.

• A. customer leverage advantage
• B. competitor inspired advantage
• C. customer advantage
• D. relied advantage

Explanation: Customer advantage refers to attributes that customers value and perceive as beneficial in an offering.

• A. employee differentiation
• B. process differentiation
• C. working differentiation
• D. image differentiation

Explanation: Image differentiation uses compelling brand images, symbols, or associations to appeal to customers' psychological and emotional needs.

• A. targeting
• B. segmenting
• C. extract target
• D. positioning

Explanation: Positioning produces a customer-focused value proposition by defining how the offering should be perceived relative to alternatives.

• A. industry
• B. Corporation
• C. organization
• D. subsidiary

Explanation: An industry consists of firms offering products that satisfy similar needs and may substitute for one another.

• A. image differentiation
• B. employee differentiation
• C. working differentiation
• D. process differentiation

Explanation: Employee differentiation is achieved through better-trained, more competent, and more customer-oriented employees.

• A. Corporation
• B. industry
• C. competitor's
• D. organization

Explanation: Companies offering similar products to satisfy the same customer needs are competitors because customers can choose among their…

• A. effective differentiation
• B. working differentiation
• C. efficient differentiation
• D. channel differentiation

Explanation: Channel differentiation comes from having more effective or efficient distribution channels, such as better availability or faster…

• A. points of disparity
• B. points of parity
• C. points of difference
• D. similar attributes

Explanation: Points of parity are brand associations that are not unique but are shared with competing brands and help establish category membership.

• A. differentiability
• B. feasibility
• C. desirability
• D. deliverability

Explanation: Desirability means the association is personally relevant and valued by consumers.

• A. comparative advantage
• B. relying advantage
• C. announcing advantage
• D. competitive advantage

Explanation: Competitive advantage exists when a company performs in ways that competitors cannot readily match.

• A. all of the above
• B. image differentiation
• C. employee differentiation
• D. channel differentiation

Explanation: A firm can differentiate through its employees, distribution channels, or brand image, among other methods.

• A. inspiration
• B. communication
• C. simplifying
• D. straddling

Explanation: The communication dimension of a brand mantra defines the business category and establishes the boundaries of the brand.