The dimension points of parity includes _____________?
Correct answer: A. category points of parity
- A. category points of parity
- B. desirable points of parity
- C. feasible points of parity
- D. deliverable points of parity
Explanation
Category points of parity are the associations a brand must share with other members of its category to be seen as a legitimate option. Desirable, feasible, and deliverable describe criteria or forms of associations rather than the main POP dimension listed here.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
The three main ways to convey brand's category membership are classified as ________?
If the points of parity and points of difference are not credible of both categories then the brand is ________?
The act of designing firm's offers and to occupy distinct place is considered as __________?
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
The benefits that customer's views are essential to credible market offering are classified as ___________?