The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
Correct answer: A. narrative branding
- A. narrative branding
- B. explained branding
- C. potential branding
- D. weak branding
Explanation
Narrative branding uses stories and deep metaphors linked to customers' memories, associations, and experiences. It builds meaning through a brand story rather than merely describing product features.
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