The act of designing firm's offers and to occupy distinct place is considered as __________?
Correct answer: C. positioning
- A. segmenting
- B. targeting
- C. positioning
- D. extract target
Explanation
Positioning is the act of designing a firm's offering and image so it occupies a distinctive place in the customer's mind. Segmenting divides the market, while targeting selects the segments to serve.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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