The benefits that customer's views are essential to credible market offering are classified as ___________?
Correct answer: D. category points of parity
- A. competitive points of parity
- B. comparative points of difference
- C. desirable points of parity
- D. category points of parity
Explanation
Category points of parity are the basic benefits or features customers expect from any credible offering in a product category. Competitive points of parity instead address differences created by a specific competitor.
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