If the points of parity and points of difference are not credible of both categories then the brand is ________?
Correct answer: B. not legitimate player
- A. legitimate player
- B. not legitimate player
- C. straddle player
- D. category point of difference
Explanation
A brand that cannot establish credible points of parity and points of difference in either relevant category is not accepted as a legitimate player in those categories. A straddle position applies when a brand credibly belongs to two categories, not when credibility is absent.
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