The brand association which can be made superior and distinctive relevance to competitor's is classified as __________?
Correct answer: C. differentiability
- A. desirability
- B. deliverability
- C. differentiability
- D. feasibility
Explanation
Differentiability means an association can be made superior, distinctive, and relevant in comparison with competitors. Desirability concerns customer appeal, while deliverability concerns the firm's ability to provide the association.
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