The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
Correct answer: A. points of differences
- A. points of differences
- B. points of association
- C. points of references
- D. points of positioning
Explanation
Points of difference are benefits or attributes that customers strongly associate with a brand and believe it performs better than competing brands. Points of parity or general associations may be shared by several brands and therefore do not create distinctiveness.
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