The differentiability, deliverability and desirability are considered as __________?
Correct answer: D. points of differences
- A. points of references
- B. points of positioning
- C. points of association
- D. points of differences
Explanation
Desirability, differentiability and deliverability are key tests for points of difference: the association must matter to customers, be distinct from competitors and be supportable by the firm. Thus they describe points of differences rather than general associations.
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