The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
Correct answer: B. deliverability
- A. desirability
- B. deliverability
- C. differentiability
- D. feasibility
Explanation
Deliverability refers to whether the firm has the internal resources and feasible commitment to create and support a brand association. Feasibility is therefore part of deliverability rather than the broader answer here.
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