The attributes or benefits associated to overcome the customer's perceived weakness are classified as __________?
Correct answer: C. competitive points of parity
- A. desirable points of parity
- B. comparative points of difference
- C. competitive points of parity
- D. category points of parity
Explanation
Competitive points of parity are associations designed to neutralize or overcome a competitor's perceived advantage or the customer's perceived weakness. Points of difference, by contrast, give the brand a distinctive advantage.
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