All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 129 of 189
- A. quality metrics
- B. perceived metrics
- C. internal marketing metrics
- D. loyalty metrics
Explanation: Resource adequacy measures whether the organisation has sufficient resources to support its marketing activities, so it is an internal…
Correct answer: internal marketing metrics- A. perceived quality and awareness
- B. customer loyalty and retention
- C. freedom to fall
- D. both A and B
Explanation: External marketing metrics measure customers' responses, including perceived quality, awareness, loyalty, and retention.
Correct answer: both A and B- A. close-ended questions
- B. open -ended questions
- C. stratified sampling
- D. rating scale
Explanation: Open-ended questions allow respondents to answer in their own words rather than selecting from fixed alternatives.
Correct answer: open -ended questions2564. The type of question in which a respondent can answer in unlimited ways is classified as _________?
- A. sentence completion
- B. word association
- C. completely unstructured
- D. story completion
Explanation: A completely unstructured question places no meaningful limits on the form or content of the response, allowing the respondent to answer…
Correct answer: completely unstructured- A. psycho graphically selected group
- B. group discussion
- C. demographically selected group
- D. focus group
Explanation: A focus group is a researcher-selected group, commonly around six to ten participants with relevant demographic characteristics, who…
Correct answer: focus group- A. dichotomous
- B. multiple choice
- C. Likert scale
- D. semantic differential
Explanation: A dichotomous question offers exactly two response options, such as yes or no.
Correct answer: dichotomous- A. random sample
- B. qualitative measures
- C. technological devices
- D. questionnaires
Explanation: Questionnaires, qualitative measures, and technological devices are tools used to gather marketing data.
Correct answer: random sample- A. unit metrics pathway
- B. customer's metrics pathway
- C. stakeholder satisfaction pathway
- D. company metrics pathway
Explanation: The customer metrics pathway examines customer experiences and shows how they create value and competitive advantage for the company.
Correct answer: customer's metrics pathway- A. technological devices
- B. random sample
- C. questionnaires
- D. stratified sample
Explanation: A questionnaire is a structured set of questions presented to respondents for collecting information.
Correct answer: questionnaires- A. internal marketing metrics
- B. loyalty metrics
- C. quality metrics
- D. perceived metrics
Explanation: Commitment to organizational goals is an internal marketing metric because it reflects employees' attitudes and alignment within the…
Correct answer: internal marketing metrics- A. syndicated research firms
- B. product alliance firms
- C. specialty line marketing firms
- D. custom marketing research firms
Explanation: The standard categories of marketing research firms include syndicated research firms, custom research firms, and specialty-line firms.
Correct answer: product alliance firms- A. unstructured story
- B. structure completion
- C. picture completion
- D. graphic representation
Explanation: Picture completion presents respondents with a visual scene or characters and asks them to supply the missing statement or response.
Correct answer: picture completion- A. open -ended questions
- B. close-ended questions
- C. rating scale
- D. both A and B
Explanation: Marketing questionnaires may use both open-ended questions, which allow unrestricted answers, and close-ended questions, which provide…
Correct answer: both A and B- A. make the decision
- B. plan next corporate plan
- C. gather market data
- D. deciding decision alternatives
Explanation: After data collection, analysis, and interpretation, the findings are used to make the marketing decision.
Correct answer: make the decision- A. brand metrics pathway
- B. cash-flow metrics pathway
- C. company metrics pathway
- D. customer's metrics pathway
Explanation: The cash-flow metrics pathway evaluates whether marketing spending produces short-term financial returns and cash-flow effects.
Correct answer: cash-flow metrics pathway- A. storing the findings
- B. analyzing the information
- C. collecting the information
- D. ignoring competitive prices
Explanation: In the simplified marketing research process, collecting information follows problem definition and research planning, making it the third…
Correct answer: collecting the information- A. all of the above
- B. story completion
- C. thematic appreciation test
- D. word association
Explanation: Open-ended projective methods allow respondents to give relatively unrestricted responses, as in word association, story completion and…
Correct answer: all of the above- A. presenting the market data
- B. presenting the findings
- C. presenting the competitor's offering
- D. presenting marketing plan
Explanation: After defining the problem, developing the research plan, collecting information and analysing it, the fifth step is presenting the…
Correct answer: presenting the findings- A. sampling unit
- B. sampling size
- C. all of the above
- D. sampling procedure
Explanation: A sampling plan specifies whom to survey through the sampling unit, how many people to include through the sample size, and how to select…
Correct answer: all of the above- A. sentence completion
- B. word association
- C. completely unstructured
- D. story completion
Explanation: Story completion presents respondents with an incomplete story and asks them to supply its continuation, often revealing attitudes or…
Correct answer: story completion