All Free Management Sciences MCQs with Answers

• A. customer performance scorecard
• B. market performance record
• C. stakeholder performance scorecard
• D. marketing dashboards

Explanation: A customer performance scorecard tracks customer-based measures and allows the firm to compare its performance from year to year.

• A. systematic research
• B. marketing research
• C. research validity
• D. research process

Explanation: Marketing research is the systematic design, collection, analysis and reporting of data relevant to a marketing situation.

• A. stakeholder satisfaction pathway
• B. unit metrics pathway
• C. customer's metrics pathway
• D. company metrics pathway

Explanation: Unit metrics focus on financial performance per unit, including unit marketing cost and the profit margin generated by each unit sold.

• A. picture projection
• B. graphic projection
• C. situation projection
• D. projective techniques

Explanation: Projective techniques ask respondents to interpret or construct meaning from an ambiguous stimulus, helping uncover motives they may not…

• A. multiple choice
• B. Likert scale
• C. semantic differential
• D. dichotomous

Explanation: A multiple-choice question offers three or more response alternatives. A dichotomous question has only two choices, while Likert and…

• A. semantic differential
• B. importance scale
• C. multidimensional scale
• D. least important scale

Explanation: An importance scale asks respondents to rate how important a listed attribute is, usually from very important to not at all important.

• A. multiple choice
• B. Likert scale
• C. semantic differential
• D. dichotomous

Explanation: A semantic differential scale records a respondent's position between two opposite adjectives, such as poor and excellent or modern and…

• A. intention scale
• B. ranking scale
• C. distribution scale
• D. rating scale

Explanation: A rating scale asks respondents to evaluate an attribute along ordered levels, such as poor, average, good, and excellent.

• A. Likert scale
• B. dichotomous
• C. semantic differential
• D. multiple choice

Explanation: A Likert scale measures the degree of agreement or disagreement with a statement, commonly from strongly agree to strongly disagree.

• A. unit metrics
• B. sampling metrics
• C. marketing external metrics
• D. procedural metrics

Explanation: Market share measures a company's performance relative to the total market, so it is an external marketing metric.

• A. internal marketing
• B. secondary data sources
• C. external marketing
• D. primary data sources

Explanation: Observation, focus groups, and surveys gather new information directly from respondents or situations, making them primary data sources.

• A. develop research plan
• B. defining research objectives
• C. analyzing market offerings
• D. storing the findings

Explanation: After identifying the marketing problem and defining the research objectives, the researcher develops a research plan specifying data…

• A. designed researches
• B. custom marketing research firms
• C. customer oriented research firms
• D. None of above

Explanation: Custom marketing research firms are hired for particular projects and design studies according to an individual client's requirements.

• A. unit metrics
• B. procedural metrics
• C. marketing external metrics
• D. sampling metrics

Explanation: Relative perceived quality compares customers' perception of a firm's quality with that of competitors, so it is an external marketing…

• A. unit dashboards
• B. customer dashboards
• C. stakeholder's dashboards
• D. marketing dashboards

Explanation: A marketing dashboard presents marketing data and insights in an organized, accessible format so managers can monitor performance and…

• A. syndicated research firms
• B. indicated service firms
• C. research firms
• D. special marketing firms

Explanation: Syndicated research firms collect information on markets, consumers and trade channels, then sell the same research report to multiple…

• A. customer performance scorecard
• B. marketing dashboards
• C. stakeholder performance scorecard
• D. market performance record

Explanation: A stakeholder performance scorecard tracks satisfaction and performance among groups that affect the company, including employees…

• A. market oriented research
• B. customer-mix modeling
• C. data-mix modeling
• D. marketing-mix modeling

Explanation: Marketing-mix modeling combines data such as media expenditure, sales and retailer scanner information to estimate how marketing…

• A. collecting the information
• B. storing the findings
• C. ignoring competitive prices
• D. analyzing the marketing information

Explanation: After defining the problem, developing the research plan and collecting information, researchers analyze the marketing information as the…

• A. close-ended questions
• B. rating scale
• C. open-ended questions
• D. stratified sampling

Explanation: Close-ended questions provide a predetermined list of possible answers, making responses easy to code and tabulate.