The research instruments use in marketing research process do not include ________?
Correct answer: D. random sample
- A. questionnaires
- B. qualitative measures
- C. technological devices
- D. random sample
Explanation
Questionnaires, qualitative measures, and technological devices are tools used to gather marketing data. A random sample is a selection method for respondents, not a research instrument.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The close-ended question in which each question have two possible answers are _____________?
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
The type of question in which a respondent can answer in unlimited ways is classified as _________?
The analysis of how customer experiences contribute to company's competitive advantage is classified as __________?
The research instruments present to respondents consist a set of questions, are classified as __________?
In marketing, the 'commitment to goals' are classified as __________?