The type of questions in marketing research questionnaire are ____________?
Correct answer: D. both A and B
- A. open -ended questions
- B. close-ended questions
- C. rating scale
- D. both A and B
Explanation
Marketing questionnaires may use both open-ended questions, which allow unrestricted answers, and close-ended questions, which provide specified response choices. Rating scales are a common format within close-ended questions, so “both A and B” is the best option.
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