In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
Correct answer: A. communication
- A. communication
- B. inspiration
- C. simplifying
- D. straddling
Explanation
The communication dimension of a brand mantra defines the business category and establishes the boundaries of the brand. Simplifying makes the mantra memorable, while inspiration gives it motivational force.
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