The brand association which can be made with the personal relevance is classified as _________?
Correct answer: C. desirability
- A. differentiability
- B. feasibility
- C. desirability
- D. deliverability
Explanation
Desirability means the association is personally relevant and valued by consumers. Differentiability concerns uniqueness, while feasibility and deliverability concern the firm's ability to support the association.
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