The value proposition in which customer is focused, is the result of ___________?
Correct answer: B. positioning
- A. targeting
- B. positioning
- C. extract target
- D. segmenting
Explanation
Positioning produces a customer-focused value proposition by defining how the offering should be perceived relative to alternatives. Targeting selects the customer group, while segmenting divides the market into groups.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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