Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. farm and natural products
- B. component materials
- C. component parts
- D. installations and equipment
Explanation: Farm products and natural products are the two main categories of raw materials used as industrial inputs.
Correct answer: farm and natural products- A. differential returns
- B. uncontrollable returns
- C. controllable returns
- D. designBusiness Services
Explanation: Design refers to the totality of a product’s features, appearance, and functional characteristics.
Correct answer: designBusiness Services- A. homogeneous goods
- B. emergency goods
- C. impulse goods
- D. staples
Explanation: Emergency goods are convenience products bought when an urgent and immediate need arises, such as an umbrella during sudden rain.
Correct answer: emergency goods- A. expected products
- B. basic product
- C. augmented products
- D. potential product
Explanation: The fifth level of the customer value hierarchy is the potential product, which includes all possible future improvements and…
Correct answer: potential product- A. uncontrollable returns
- B. controllable returns
- C. capital returns
- D. differential returns
Explanation: Controllable returns arise from factors the seller can improve, such as packaging, storage, and transportation.
Correct answer: controllable returns- A. class and line type
- B. need family type
- C. stock type
- D. stock keeping unitEconomics
Explanation: A stock-keeping unit, or SKU, identifies a specific product item or variant held in inventory.
Correct answer: stock keeping unitEconomics- A. durable goods
- B. non-durable goods
- C. services
- D. augmented goods
Explanation: Non-durable goods are tangible products consumed after a few uses or within a short period, such as soap or food.
Correct answer: non-durable goods- A. product line
- B. product class
- C. need family
- D. product family
Explanation: A product line is a group of closely related products within a product class that perform similar functions or serve similar needs.
Correct answer: product line- A. pure bundling pricing
- B. mix bundling pricing
- C. Two-part bundle pricing
- D. optional-feature pricing
Explanation: Pure bundling pricing requires customers to buy the products only as a bundle, without purchasing the individual items separately.
Correct answer: pure bundling pricing- A. durability
- B. performance quality
- C. reliability
- D. conformance quality
Explanation: Reliability measures the probability that a product will perform its promised functions without failing over a specified period.
Correct answer: reliability- A. line consistency and depth
- B. average widening
- C. line widening
- D. line filling and stretching
Explanation: Product-line length is increased in two main ways: line filling adds items within the existing range, while line stretching moves beyond…
Correct answer: line filling and stretching- A. conformance and performance quality
- B. durability and style
- C. reliability and repair-ability
- D. all of the above
Explanation: Products may be differentiated through quality attributes such as performance, conformance, durability and reliability, as well as style…
Correct answer: all of the above- A. line deepening
- B. line filling
- C. line stretching
- D. line consistency
Explanation: Line filling means adding more product items within the current product-line range, often to serve unmet segments or close gaps.
Correct answer: line filling- A. capital items
- B. business supply or service
- C. materials and parts
- D. all of the above
Explanation: Industrial goods are commonly grouped into materials and parts, capital items, and supplies and business services.
Correct answer: all of the above- A. line consistency
- B. line stretching
- C. line filling
- D. line depth
Explanation: Line stretching occurs when a company extends its product line beyond its present range, either toward lower-priced, higher-priced or both…
Correct answer: line stretching- A. product uncontrollable return
- B. product controllable return
- C. installation
- D. product maintenance
Explanation: Installation covers the activities needed to make a product operational at the customer's planned location, such as setting up equipment…
Correct answer: installation- A. durable goods
- B. non-durable goods
- C. services
- D. all of the above
Explanation: On the basis of tangibility and durability, products are classified as durable goods, nondurable goods and services.
Correct answer: all of the above- A. down-market stretch
- B. up-market stretch
- C. Two-way stretch
- D. left-market stretch
Explanation: A down-market stretch adds a lower-priced product line to reach price-sensitive customers and pursue volume or growth.
Correct answer: down-market stretch139. The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
- A. product line pricing
- B. Two-part pricing
- C. by-product pricing
- D. optional-feature pricing
Explanation: Two-part pricing combines a fixed fee with a variable charge based on usage or units consumed, such as an access fee plus per-use charges.
Correct answer: Two-part pricing- A. left-market stretch
- B. down-market stretch
- C. up-market stretch
- D. Two-way stretch
Explanation: An up-market stretch moves a product line into a higher-priced, higher-end segment to obtain greater margins and growth.
Correct answer: up-market stretch