The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
Correct answer: A. down-market stretch
- A. down-market stretch
- B. up-market stretch
- C. Two-way stretch
- D. left-market stretch
Explanation
A down-market stretch adds a lower-priced product line to reach price-sensitive customers and pursue volume or growth. An up-market stretch targets higher prices, prestige and margins.
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