The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
Correct answer: C. up-market stretch
- A. left-market stretch
- B. down-market stretch
- C. up-market stretch
- D. Two-way stretch
Explanation
An up-market stretch moves a product line into a higher-priced, higher-end segment to obtain greater margins and growth. A down-market stretch moves toward lower-priced customers.
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