The shopping goods that differs on the basis of services and features rather than price are classified as __________?
Correct answer: C. heterogeneous shopping goods
- A. emergency shopping goods
- B. homogeneous shopping goods
- C. heterogeneous shopping goods
- D. impulse shopping goods
Explanation
Heterogeneous shopping goods differ in features, services, quality, or appearance, so buyers compare these attributes rather than price alone. Homogeneous goods are viewed as similar, making price the main basis of comparison.
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