The fundamental level of customer's value hierarchy is ___________?
Correct answer: C. core benefit
- A. durable goods
- B. no durable goods
- C. core benefit
- D. basic product
Explanation
The core benefit is the fundamental value the customer is buying, such as cleanliness from toothpaste or transportation from a car. The basic product is the next level, where that benefit is converted into an actual product.
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