The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
Correct answer: B. line filling
- A. line deepening
- B. line filling
- C. line stretching
- D. line consistency
Explanation
Line filling means adding more product items within the current product-line range, often to serve unmet segments or close gaps. Line stretching instead moves the range upward, downward or in both directions.
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