The two ways in which a Company lengthens its carrying product line are __________?
Correct answer: D. line filling and stretching
- A. line consistency and depth
- B. average widening
- C. line widening
- D. line filling and stretching
Explanation
Product-line length is increased in two main ways: line filling adds items within the existing range, while line stretching moves beyond it. Line consistency concerns how closely related the products are, not how the line is lengthened.
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