In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
Correct answer: C. potential product
- A. expected products
- B. basic product
- C. potential product
- D. augmented products
Explanation
The fifth level of the customer value hierarchy is the potential product, which includes all possible future improvements and transformations of the augmented product. Expected and basic products are lower levels in the hierarchy.
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