Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 6 of 85
- A. co-branding
- B. mix branding
- C. optional branding
- D. line fill branding
Explanation: Co-branding occurs when two or more established brands collaborate in presenting or marketing a product.
Correct answer: co-branding- A. heterogeneous goods
- B. legal advisors
- C. shampoos and soaps
- D. machine tools and refrigerators
Explanation: Non-durable goods are physical products consumed or used up quickly, such as shampoos and soaps.
Correct answer: shampoos and soaps- A. width of product mix
- B. length of product mix
- C. depth of product mix
- D. consistency of product mix
Explanation: Depth measures the number of variants, sizes, models or versions offered within each product line.
Correct answer: depth of product mix104. The measure of expected life of any product under stressful conditions is classified as ________?
- A. durability
- B. performance quality
- C. reliability
- D. conformance quality
Explanation: Durability measures how long a product is expected to remain useful, including under demanding or stressful operating conditions.
Correct answer: durability- A. down-market stretch
- B. up-market stretch
- C. Two-way stretch
- D. all of the above
Explanation: Product line stretching may move downward to reach lower-price buyers, upward to enter premium segments, or in both directions.
Correct answer: all of the above- A. expected products
- B. basic product
- C. augmented products
- D. potential productManufacturing
Explanation: At the second level, the marketer turns the core benefit into the basic product, such as converting the need for transport into an actual…
Correct answer: basic product- A. emergency items
- B. repair items
- C. equipment
- D. operating supplies
Explanation: Hand tools, desks and personal computers are portable items used in factory or office operations, so they fall under equipment, more…
Correct answer: equipment- A. product line
- B. product class
- C. need family
- D. product family
Explanation: A product class is a group of products within a product family that share functional coherence or serve a similar purpose.
Correct answer: product class109. The level at which the primary characteristics of products are operated is classified as __________?
- A. reliability
- B. durability
- C. performance quality
- D. conformance qualityAdvertising & Marketing
Explanation: Performance quality refers to the level at which a product performs its primary characteristics or basic functions.
Correct answer: performance quality- A. uncontrollable returns
- B. controllable returns
- C. capital returns
- D. differential returns
Explanation: Uncontrollable returns arise from causes that better packaging, storage or transportation cannot remove in the short run.
Correct answer: uncontrollable returns- A. product line
- B. product class
- C. need family
- D. product familyManufacturing
Explanation: A need family is the basic need that leads consumers to seek a particular product family, such as transportation leading to automobiles.
Correct answer: need family- A. product
- B. service
- C. core benefit
- D. potential product
Explanation: A product is anything offered in a market to satisfy a customer need or want, including physical goods, services, experiences, and ideas.
Correct answer: product- A. heterogeneous goods
- B. legal advisors
- C. shampoos and soaps
- D. machine tools and refrigerators
Explanation: Legal advisers provide an intangible activity or benefit rather than a physical object, making them an example of services.
Correct answer: legal advisors- A. durable goods
- B. non-durable goods
- C. services
- D. augmented goods
Explanation: Durable goods are tangible products that normally last for a long period and are used repeatedly, such as appliances or furniture.
Correct answer: durable goods- A. product assortment
- B. product mix
- C. product system
- D. both A and B
Explanation: A product mix, also called a product assortment, is the complete set of products and services offered by a seller.
Correct answer: both A and B- A. supplies and business services
- B. capital items
- C. materials and parts
- D. None of aboveIndustrial & Product Design
Explanation: Maintenance and repair items, along with operating supplies, are classified as supplies and business services in industrial-product…
Correct answer: supplies and business services- A. experiences and events
- B. information and ideas
- C. properties and organizations
- D. all of the above
Explanation: In modern marketing, products include more than physical goods: experiences, events, information, ideas, properties, and organizations can…
Correct answer: all of the above- A. homogeneous goods
- B. emergency goods
- C. impulse goods
- D. staples
Explanation: Staples are convenience goods purchased routinely and regularly, such as bread, milk, or toothpaste.
Correct answer: staples- A. differentiability
- B. repair-ability
- C. conformability
- D. perform-ability
Explanation: Repairability, or ease of repair, measures how easily a product can be fixed after a defect or malfunction.
Correct answer: repair-ability- A. convenience goods
- B. shopping goods
- C. unsought goods
- D. specialty goodsEconomics
Explanation: Staples, impulse goods, and emergency goods are subcategories of convenience goods because consumers purchase them frequently, quickly, or…
Correct answer: convenience goods