The ways in which a company can do the product line stretching are _________?
Correct answer: D. all of the above
- A. down-market stretch
- B. up-market stretch
- C. Two-way stretch
- D. all of the above
Explanation
Product line stretching may move downward to reach lower-price buyers, upward to enter premium segments, or in both directions. Therefore, all three listed forms are valid.
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