In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
Correct answer: A. co-branding
- A. co-branding
- B. mix branding
- C. optional branding
- D. line fill branding
Explanation
Co-branding occurs when two or more established brands collaborate in presenting or marketing a product. The other options are not the standard term for this joint-brand strategy.
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