In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
Correct answer: C. need family
- A. product line
- B. product class
- C. need family
- D. product familyManufacturing
Explanation
A need family is the basic need that leads consumers to seek a particular product family, such as transportation leading to automobiles. Product line and product class are broader groupings of products, not the underlying need.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
The level at which the primary characteristics of products are operated is classified as __________?
The group of products includes the recognized product family in the product hierarchy is classified as __________?
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
The examples of services are __________?
The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?