Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. sought products
- B. unsought products
- C. industrial products
- D. specialty products
Explanation: Specialty products have distinctive characteristics or strong brand identification, leading buyers to accept considerable effort and…
Correct answer: specialty products- A. Product offered by company
- B. Benefits produced by products
- C. Experiences associated with products
- D. None of above
Explanation: Marketing myopia occurs when a company defines its business narrowly around the product instead of the customer need or benefit it…
Correct answer: Product offered by company- A. convenience products
- B. shopping products
- C. customer value
- D. branding
Explanation: Convenience products are purchased frequently, quickly, and with minimal comparison or effort, such as routine household items.
Correct answer: convenience products- A. market offering
- B. marketing mix
- C. market segmentation
- D. target market
Explanation: A market offering is the combination of products, services, information or experiences presented to satisfy a need or want.
Correct answer: market offering1305. The type of market offerings that customers buy without committing any buying efforts are called?
- A. specialty products
- B. local goods
- C. convenience products
- D. industrial products
Explanation: Convenience products are bought frequently and with little comparison or buying effort, such as routine groceries.
Correct answer: convenience products- A. advertising agency
- B. managing agency
- C. research agency
- D. rational agency
Explanation: An advertising agency develops, plans, implements and evaluates advertising campaigns for clients.
Correct answer: advertising agency- A. rational style
- B. persuasive style
- C. creative style
- D. execution style
Explanation: Execution style describes how an advertising message is presented through its format, tone, wording and overall treatment.
Correct answer: execution style- A. Barnacles
- B. Butterflies
- C. True friends
- D. Strangers
Explanation: In the customer relationship matrix, barnacles have a limited fit with the company’s offerings and generate low profitability, although…
Correct answer: Barnacles- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation: Sustainable marketing includes consumer-oriented, customer-value, innovative and societal marketing principles.
Correct answer: inbound ⁄ outbound marketing- A. deliberate
- B. venturesome
- C. skeptical
- D. tradition bound
Explanation: Innovators are venturesome and willing to try new products despite uncertainty and risk.
Correct answer: venturesome- A. good value pricing
- B. cost plus pricing
- C. value added pricing
- D. both a and c
Explanation: Value-based pricing includes good-value pricing and value-added pricing, both of which set price according to perceived customer value…
Correct answer: both a and c- A. more satisfied
- B. more dissatisfied
- C. more delighted
- D. none of the above
Explanation: Satisfaction depends on the comparison between perceived performance and expectations: a larger negative gap makes the customer more…
Correct answer: more dissatisfied- A. unsought consumer products
- B. specialty industrial products
- C. industrial augmented products
- D. sought primary products
Explanation: Unsought consumer products are not normally sought by customers, so marketers must use substantial promotion, personal selling, and other…
Correct answer: unsought consumer products- A. consumerism
- B. seller's extrovert sellers
- C. environmentalism
- D. seller introvert seller
Explanation: Environmentalism is the organized concern of citizens and government agencies for protecting and improving the natural environment for…
Correct answer: environmentalism- A. price of competitors
- B. strategies of competitors
- C. marketing strategy
- D. all of above
Explanation: Pricing decisions must consider competitors' prices, their pricing strategies, and the firm's overall marketing strategy.
Correct answer: all of above- A. sought products
- B. unsought products
- C. specialty products
- D. both a and b
Explanation: Specialty products have distinctive characteristics and attract buyers who are willing to make a special purchasing effort to obtain them.
Correct answer: specialty products- A. Analysis
- B. Planning
- C. Implementation
- D. Control
Explanation: Control involves evaluating the results of marketing activities against planned objectives and taking corrective action when necessary.
Correct answer: Control- A. deliberate
- B. guided by respect
- C. skeptical
- D. tradition bound
Explanation: Early adopters are generally respected opinion leaders whom other consumers look to for guidance, so they are classified as guided by…
Correct answer: guided by respect- A. marketing strategy
- B. augmented product
- C. non-augmented product
- D. positioning strategy
Explanation: An augmented product includes added benefits and services surrounding the core product, such as delivery, installation, warranties, and…
Correct answer: augmented product- A. cost based pricing
- B. differentiated pricing
- C. competitive pricing
- D. value added pricing
Explanation: Cost-based pricing starts with production and distribution costs and adds a markup or fair return to determine the selling price.
Correct answer: cost based pricing