The delivery and credit services are part of?
Correct answer: B. augmented product
- A. marketing strategy
- B. augmented product
- C. non-augmented product
- D. positioning strategy
Explanation
An augmented product includes added benefits and services surrounding the core product, such as delivery, installation, warranties, and credit facilities. These services are not part of the basic physical product itself.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The adopter group 'early adopters' is classified as?
In marketing analysis, the result evaluation of marketing activities is part of?
The products or services having significant group of buyers who are willing to make purchase efforts are called?
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
The second step of value based pricing is to?
The businesses and products collectively make a company's?