The products or services having significant group of buyers who are willing to make purchase efforts are called?
Correct answer: C. specialty products
- A. sought products
- B. unsought products
- C. specialty products
- D. both a and b
Explanation
Specialty products have distinctive characteristics and attract buyers who are willing to make a special purchasing effort to obtain them. Merely sought products involve normal purchase effort, while unsought products are not actively wanted.
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