The lot of marketing efforts are required to market the products and services for the product category called?
Correct answer: A. unsought consumer products
- A. unsought consumer products
- B. specialty industrial products
- C. industrial augmented products
- D. sought primary products
Explanation
Unsought consumer products are not normally sought by customers, so marketers must use substantial promotion, personal selling, and other efforts to create awareness and demand. This distinguishes them from routinely purchased or actively sought products.
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