The low price sensitivity for buying the specific brand is called?
Correct answer: D. specialty products
- A. sought products
- B. unsought products
- C. industrial products
- D. specialty products
Explanation
Specialty products have distinctive characteristics or strong brand identification, leading buyers to accept considerable effort and relatively low price sensitivity to obtain a particular brand. Unsought products are products consumers do not normally plan to buy, not products chosen for brand loyalty.
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