Marketing myopia is to pay attention to?
Correct answer: A. Product offered by company
- A. Product offered by company
- B. Benefits produced by products
- C. Experiences associated with products
- D. None of above
Explanation
Marketing myopia occurs when a company defines its business narrowly around the product instead of the customer need or benefit it satisfies. Focusing only on the product can make the firm overlook changing customer expectations and competing solutions.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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