The product or service that can satisfy a need or want is called?
Correct answer: C. market offering
- A. market segmentation
- B. marketing mix
- C. market offering
- D. target market
Explanation
A market offering is the combination of products, services, information or experiences presented to satisfy a need or want. Marketing mix refers to the controllable tools used to create and promote that offering.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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