The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
Correct answer: A. advertising agency
- A. advertising agency
- B. managing agency
- C. research agency
- D. rational agency
Explanation
An advertising agency develops, plans, implements and evaluates advertising campaigns for clients. A research agency mainly conducts marketing studies, rather than managing the complete advertising programme.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The type of market offerings that customers buy without committing any buying efforts are called?
The product or service that can satisfy a need or want is called?
The products and services consumers shop frequently are classified as?
The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
The 'limited fit' between customer needs and company's product is shown by?
The sustainable marketing principles does not include?