The 'limited fit' between customer needs and company's product is shown by?
Correct answer: A. Barnacles
- A. Barnacles
- B. Butterflies
- C. True friends
- D. Strangers
Explanation
In the customer relationship matrix, barnacles have a limited fit with the company’s offerings and generate low profitability, although they may remain loyal. Strangers have both low fit and low profitability, making barnacles the closer match for limited fit.
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