All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 165 of 189
3281. The procedure of displacement of long-established resellers by new intermediaries is classified as?
- A. horizontal mediation
- B. multiple mediation
- C. disinter mediation
- D. vertical mediation
Explanation: Disintermediation occurs when established intermediaries are bypassed or displaced by newer channel arrangements, often allowing producers…
Correct answer: disinter mediation- A. differentiable segment
- B. non-differentiable segments
- C. intermarket segmentation
- D. intramarket segmentation
Explanation: A segment is differentiable when different groups respond differently to the firm's marketing mix.
Correct answer: differentiable segment- A. Little fit
- B. Strong fit
- C. Good fit
- D. Limited fit
Explanation: In the customer-relationship classification, strangers have both low loyalty and low profit potential, so the company's offering has…
Correct answer: Little fit3284. The resources and dollars allocated to companies or products promotional program are classified as?
- A. advertising messages
- B. advertising budget
- C. advertising strategy
- D. advertising objective
Explanation: An advertising budget is the amount of money and resources assigned to a promotional or advertising programme.
Correct answer: advertising budget- A. Butterflies
- B. Barnacles
- C. True friends
- D. Strangers
Explanation: Barnacles show high loyalty but low profitability, often because they buy too little or generate small margins.
Correct answer: Barnacles- A. purpose of buying the product
- B. quantity of buying the product
- C. quality of bought product
- D. all of above
Explanation: The key distinction is the buyer's purpose: consumer products are bought for personal or household use, whereas industrial products are…
Correct answer: purpose of buying the product- A. Strangers
- B. Butterflies
- C. True friends
- D. Barnacles
Explanation: Stock-market investors are commonly used as an example of butterflies because they may generate substantial value but are not necessarily…
Correct answer: Butterflies- A. sought specialty products
- B. unsought consumer products
- C. convenient specialty products
- D. convenience products and services
Explanation: Convenience products and services are bought frequently with little effort and therefore require wide distribution and mass marketing.
Correct answer: convenience products and services3289. The Company focuses on product improvements on continuous basis in the marketing concept called?
- A. The product concept
- B. The production concept
- C. The selling concept
- D. None of the above
Explanation: The product concept assumes customers favour products with superior quality, performance, and features, so the company continuously…
Correct answer: The product concept- A. specialty products
- B. convenience services
- C. augmented products
- D. unsought industrial product
Explanation: Lamborghini automobiles are specialty products because buyers have strong brand preferences and are willing to make considerable effort to…
Correct answer: specialty products- A. attention
- B. acquisition
- C. use or consumption
- D. all of above
Explanation: In marketing, a product is anything offered to a market to attract attention, acquire ownership, use, or consume, including goods…
Correct answer: all of above- A. persuasive advertising
- B. reminder advertising
- C. reminder advertising
- D. all of above
Explanation: Advertising objectives commonly include informing, persuading, and reminding customers.
Correct answer: all of above- A. industrial accessory equipment
- B. industrial office equipment
- C. fixed equipment
- D. installation
Explanation: Computers and fax machines used in offices are accessory equipment, a category of industrial products that supports business operations…
Correct answer: industrial accessory equipment- A. sought products
- B. unsought products
- C. industrial products
- D. specialty products
Explanation: Specialty products have distinctive characteristics or strong brand identification, leading buyers to accept considerable effort and…
Correct answer: specialty products- A. Product offered by company
- B. Benefits produced by products
- C. Experiences associated with products
- D. None of above
Explanation: Marketing myopia occurs when a company defines its business narrowly around the product instead of the customer need or benefit it…
Correct answer: Product offered by company- A. convenience products
- B. shopping products
- C. customer value
- D. branding
Explanation: Convenience products are purchased frequently, quickly, and with minimal comparison or effort, such as routine household items.
Correct answer: convenience products- A. market offering
- B. marketing mix
- C. market segmentation
- D. target market
Explanation: A market offering is the combination of products, services, information or experiences presented to satisfy a need or want.
Correct answer: market offering3298. The type of market offerings that customers buy without committing any buying efforts are called?
- A. specialty products
- B. local goods
- C. convenience products
- D. industrial products
Explanation: Convenience products are bought frequently and with little comparison or buying effort, such as routine groceries.
Correct answer: convenience products- A. advertising agency
- B. managing agency
- C. research agency
- D. rational agency
Explanation: An advertising agency develops, plans, implements and evaluates advertising campaigns for clients.
Correct answer: advertising agency- A. rational style
- B. persuasive style
- C. creative style
- D. execution style
Explanation: Execution style describes how an advertising message is presented through its format, tone, wording and overall treatment.
Correct answer: execution style