The procedure of displacement of long-established resellers by new intermediaries is classified as?
Correct answer: C. disinter mediation
- A. horizontal mediation
- B. multiple mediation
- C. disinter mediation
- D. vertical mediation
Explanation
Disintermediation occurs when established intermediaries are bypassed or displaced by newer channel arrangements, often allowing producers to reach customers more directly. The term is sometimes written as disintermediation rather than “disinter mediation.”
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of?
The way in which two or more transportation modes are used together is classified as?
The competitive edge of your company can be best classified as?
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
?The fit between customer need and company's market offering in 'Strangers' group is?
The resources and dollars allocated to companies or products promotional program are classified as?