The procedure of displacement of long-established resellers by new intermediaries is classified as?
Correct answer: B. disinter mediation
- A. horizontal mediation
- B. disinter mediation
- C. multiple mediation
- D. vertical mediation
Explanation
Disintermediation occurs when established intermediaries are bypassed or displaced by newer channel arrangements, often allowing producers to reach customers more directly. The term is sometimes written as disintermediation rather than “disinter mediation.”
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