The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of?
Correct answer: A. income segmentation
- A. income segmentation
- B. geographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Income segmentation divides a market according to customers' earnings or purchasing power. Dollar Tree and Family Dollar focus mainly on low- and middle-income shoppers, so income is the defining basis.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The way in which two or more transportation modes are used together is classified as?
The competitive edge of your company can be best classified as?
The farms products such as livestock, vegetables, wheat and cotton are best classified as?
The procedure of displacement of long-established resellers by new intermediaries is classified as?
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
?The fit between customer need and company's market offering in 'Strangers' group is?