The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of?
Correct answer: B. income segmentation
- A. geographic segmentation
- B. income segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Income segmentation divides a market according to customers' earnings or purchasing power. Dollar Tree and Family Dollar focus mainly on low- and middle-income shoppers, so income is the defining basis.
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